One of the things I’ve been very interested in lately is experimenting with Snapchat Geofilters. Snapchat is extremely hot right now with college age kids like myself and it seems like everyone has a need to use it. It however gets stale sometimes and people are always looking for ways to make their Snapchat experience better. A great way to do that is with Geofilters.

Just like they sound, Geofilters are location based filters that you can apply to your Snapchat pictures of videos. These are great for letting your friends know if your at some special location or event.

Here is a description from Snapchat 

I decided to get creative with a filter to promote my roommate Rory’s campaign for the Delta Zeta Turtle king pageant. Delta Zeta is a sorority and they host the Turtle pageant every year to elect representatives for their sorority from different fraternities here on campus.

For this campaign I ran 2 separate filters using the same design. I spent a total of $34.52 with a reach of exactly 10,915 achieving a cost per impression of about 1/3 of a cent. Not bad. Here is a breakdown of the campaign.

First Rory went into announce he was running for Delta Zeta Turtle Man weeks before the pageant took place. He announced he was running for Turtle king in front of the entire Chapter of Delta Zeta and specifically told all the girls to use the Snapchat filter. With this filter I was able to get 10,304 views for just over $28! I could have actually spent less that $28 if I made the geo fence radius smaller, but I wanted to play it safe.

I ran the same filter weeks later a second time at the actual pageant and got only 4,444 views this time for $6.11. The reason this had roughly half the views of the original filter weeks prior was because there was no specific call to action. Initially Rory explicitly told everyone to get out their phone and use the filter. This time we just let it sit and didn’t tell anyone to use it. Without any call to action we were still able to achieve about 5,000 views.

Notice how I was able to slip the University Saver logo in the bottom for a some very Native Advertising.

The people who saw this filter were all ASU students so partnering up with Rory at the Delta Zeta Turtle pageant was a great way to get students engaging with the University Saver brand at an extremely low cost.

I plan on doing a lot more of these so stay tuned for more analysis.